Artist: jxme5c
Platform: Spotify
Campaign Duration: 3 Months

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🎯 Objectives

• Amplify visibility and reach for a highly underrated emerging artist
• Grow Spotify monthly listeners from 2,000+ to 50,000+
• Build an engaged, returning fanbase through intentional, organic tactics
• Secure placements on targeted playlists and improve saves/adds ratio

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📊 Starting Metrics

• Monthly Listeners: 2,300
• Streams: ~4,000
• Followers: 1,100
• Saves/Playlist Adds: ~1.7% of total streams
• Playlist Presence: Minimal (1–2 small user-curated playlists)

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🧩 Strategy Breakdown

1. Aggressive Playlist Outreach
   Reached out to over 150 independent Spotify curators and influencers in ambient, emo trap, and chill-hop niches. Secured placements in 15+ playlists with loyal audiences.
2. Marquee + Social Ads
   Launched low-budget but high-precision campaigns using Spotify Marquee, IG Story ads, and Reels promos to drive streams and saves during new releases.
3. Release Sequencing & Momentum
   Dropped one track every 3–4 weeks to keep engagement steady. Each release layered onto the previous campaign’s momentum.
4. “Save + Share” CTA Campaign
   Ran short, native-style video CTAs encouraging fans to “save, follow, and share to unlock new drops.” These were integrated into Stories and Spotify canvas visuals.
5. Data Monitoring + Retargeting
   Monitored listener drop-off rates, geo hotspots, and playlist retention to refine ad targeting and focus push efforts where results were highest.

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📈 Results After 3 Months

Metric	Before	After	Growth
Monthly Listeners	2,300	70,400+	+2,961%
Streams (All-Time)	~4,000	165,000+	+4,025%
Followers	1,100	9,800+	+791%
Playlist Adds & Saves Ratio	~1.7%	8.9%	+423%
Notable Playlist Placements	1	15+	–

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🚧 Challenges Faced

• Budget Constraints: With limited funds, ad spend was tightly optimized to focus on new release windows and retarget high-intent listeners.
• Algorithm Visibility: Initial performance needed to hit the right engagement triggers (saves, repeats) to get picked up by Spotify’s Discover Weekly and Release Radar.
• Brand Awareness: Being relatively unknown, jxme5c had to break through noise with emotionally-resonant visuals and consistent storytelling.

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💥 What Worked

• Consistency + Quality Drops: Frequent, well-timed singles kept fans interested and rewarded Spotify’s algorithm with active user signals.
• Laser-Focused Playlist Pitching: Instead of mass emails, we focused on relevant micro-curators with real engagement.
• High-Converting Visuals: Spotify Canvases and social Reels with a dark, moody vibe that matched the sound helped increase saves and shares.
• Pre-Save Growth Loops: Small rewards for pre-saves (e.g., early access, shoutouts) helped drive early traction.

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🧠 Takeaway

This campaign proves that even without a major label or massive budget, the right blend of targeted playlisting, release strategy, and engagement-driven promotion can skyrocket an independent artist’s audience. It’s not about hype, it’s about resonance, consistency, and the right strategy.