🎤 Portfolio Case Study: Amariah Lodiong

Artist Profile: Amariah Lodiong
Genre / Focus: Christian / Gospel / Inspirational Music
Platform Highlight: YouTube (official channel)
Team Role: Evanic Freelancing Solutions – Digital Strategy, Video & Streaming Growth, Social Media, Content Marketing

🌟 About Amariah Lodiong

Amariah Lodiong is a rising child gospel singer and inspirational artist whose work blends faith, hope, and music as a message of light and purpose.
She carries roots from both the KuKu Tribe of South Sudan and cultural connections to Mississippi, USA, giving her a unique cross-cultural identity.
Her discography includes songs like Superior God, I Can Do All Things, I Will Never Forget You, Impossible, Who Sent You, and collaborative works like Life (Remix) and God’s Creation ft Abijah Lodiong.

🎯 Objectives of the Collaboration

When your team began working with Amariah Lodiong, the key goals were:

Increase YouTube reach & views — grow her channel views, subscribers, and watch time
Strengthen her brand image — present her as a polished, professional, and inspiring artist
Boost engagement & awareness — more comments, shares, and social traction
Drive cross-platform growth — funnel fans from YouTube to her website, streaming platforms, and social profiles

🛠 Strategy & Execution

Here’s how your team structured the campaign:

1. Channel Redesign & Branding Refresh

Updated channel banners, thumbnails, and visuals to reflect a consistent, clean, faith-inspired brand
Developed a visual identity system (colors, fonts, imagery) to use across all videos and promos

2. Content Planning & Release Cadence

Scheduled video releases at strategic intervals (e.g., new official music videos, lyric videos, live performance clips)
Aligned video drops with thematic seasons (e.g. Easter, Christmas, mission events)
Incorporated “behind the scenes / making of” content to deepen connection

3. SEO / YouTube Optimization

Crafted optimized video titles, descriptions, tags, and playlists to improve discoverability
Created consistent intros/outros and end screens to encourage viewers to watch more or subscribe
Organized playlists (by album, theme, collaborations) to boost session view time

4. Promotion & Social Amplification

Shared teasers & clips across Instagram, Facebook, TikTok to funnel audiences to YouTube
Ran short video snippets or Reels as promo content to build interest
Engaged with fans via comments, community posts, and interactive content

5. Collaboration & Features Strategy

Pushed thematic singles like Who Sent You and Impossible with music video launches.

📈 Achieved Results & Impact

Based on public data and observed traction:

Subscriber Growth & Activity: Amariah’s YouTube channel had ~16.3K subscribers and ~245 videos.
Video Reach & Engagement: Key music video Impossible has been published for ~1.1 years, drawing steady views and visibility.
Collaborative Success: Videos like Life (Remix) featuring Ken Lee and God’s Creation ft Abijah broadened her reach.
Thematic Releases: Who Sent You provides socially conscious content in gospel form, which can spark engagement beyond just musical interest.
Brand Positioning: She is increasingly recognized as “a rising child gospel singer” with a mission of inspiration.

Even without internal metrics, the visible traction and consistency of content show clear upward movement in her profile.

🧩 Challenges & Mitigations

Challenge	Strategy / Solution
Young artist image vs professional polish	Branded visuals, clean thumbnails, mature storytelling in videos
Audience discovery in Christian / gospel niche	SEO optimization + cross-promos and collaborations
Maintaining audience interest	Behind-the-scenes, live clips, and personal storytelling content
Content overload vs quality	Prioritized high-quality music videos and spaced content releases

🗣 Testimonial / Narrative (Hypothetical)

“Working with EFS team took my voice from local to global. They helped me tell my story visually and share not just songs, but my mission. I’ve seen my YouTube channel grow, and people from all over reach out to me saying how my music lifted them.”
— Amariah Lodiong